---
title: "The Scarcity Premium on Being Human"
canonical: "https://current.tinyfish.ai/issue/28/vision/article/15058/the-scarcity-premium-on-being-human"
publication: "TinyFish"
publisher: "TinyFish"
language: "en-US"
guide: "https://current.tinyfish.ai/llms.txt"
issue: 28
section: "vision"
section_name: "Vision"
published: 2026-05-06
updated: 2026-05-07
word_count: 79
source_links: 0
---

# The Scarcity Premium on Being Human

*May 6, 2026*

[Read on the website](<https://current.tinyfish.ai/issue/28/vision/article/15058/the-scarcity-premium-on-being-human>)

Debora Spar, the Harvard strategist, has a tidy thesis: the further we slip into AI, the more we'll cherish interactions that remain fundamentally human. Optimistic projection? Maybe. But 81% of consumers in TD Bank's latest survey still want a person on support calls. Not because the bot fails. Because thinking alongside someone carries weight a model can't fake.

Here's what organizations should be nervous about. If human contact becomes a luxury good, most companies are busy eliminating the inventory.

## More

- [Vision — Issue 28](<https://current.tinyfish.ai/issue/28/vision/markdown>)
- [Issue 28](<https://current.tinyfish.ai/issue/28/markdown>)
- [Publication guide](<https://current.tinyfish.ai/llms.txt>)