Vision

Vision

Past Articles
September — Issue #47

Agent intermediation is producing layered gatekeeping over access to buyers, concentrating channel power in the hands of whoever defines the selection criteria.

How platform scoring and agent evaluation push businesses to reorganize around machine-readable descriptions, until the specification starts shaping the offering itself.

Agent buyers don't browse and can't be persuaded. They compare against criteria — which moves competitive advantage somewhere most companies haven't been looking.






























































































